Biographie

I am an energetic, go-ahead, curious, audacious, creative and passionate French copywriter.

For more than twenty years, I have perfected the art of convincing.

I use my talents as a communicator and the art of influencing to create and sell advertising campaigns.

My goal is to adapt your English Advertising campaigns for the French Canadian market.

I am so eager to learn that if I could earn my living by studying full-time, that's what I would do. I would have to invent this new job! In the meantime, I continue my passion for words by writing down your ideas and messages so that they meet your communication needs.

Experience

Freelance Senior French Canadian Copywriter - October 2001 - Current position

  • successfully launched, promoted, advertised and made profitable my new company in very impressive timeframes
  • established a reliable network of contacts, clients, freelancers and other services providers
  • succeeded in being recognized and appreciated in the field
  • has managed to be known from the major Montreal agencies and some Toronto agencies
  • create, write, adapt and translate marketing documents for several large-scale advertising agencies and international companies
  • concept development
  • French copywriting
  • English to French adaptation
  • French revision and copy-editing

Founder, Shareholder & Partner at Gallio Research Group Manufacturer of RubyVisage.com

Director of Marketing & Communication - January 2016 - December 2016​

  • launched a new anti-aging product in the beauty market
  • developed all the marketing tools for this product: packaging, flyers, website, mobile application, newsletters, email marketing, promotional videos, blog, online store and all other forms of communication
  • was responsible for all communications from the creation of the product, its launch and then online sales

Senior Copywriter, Gendron Communication - May 2008 - April 2009

    • in charge of all the copywriting of the agency, print, radio, TV and web
    • responsible for quality control of all the agency’s communication tools
    • content creation: concept, writing, adaptation and translation of many communication tools: leaflets, posters, brochures, tagline, hookline, signature, branding, direct mail, website
    • writing speeches for corporate clients
    • management of freelancers, talents, video and audio suppliers and TV producers
    • strategies, communication plan, advertising pitch

    Language Services Manager, Cossette (Direct Marketing Division) - September 2000 - March 2001

    • managed to gain the confidence of the division’s vice-president to put in place a new internal service
    • planned, organized and successfully set up a new language service in the agency
    • positively influenced the culture of the company, to implement new organizational structures
    • creation of a specialized training adapted for the division's graphic designers and communication project managers
    • responsible for quality control for all direct marketing communication tools of the division

    Senior Project Manager, Cossette (Direct Marketing Division) - March 2000 - September 2000

    • managed customer accounts, budgets, projects and events
    • provided customer needs analysis and consulting services
    • developed and implemented communication plans
    • briefed (briefing) creation department according to project and client needs
    • presentation of advertising concepts (pitches) to customers
    • coordination of advertising projects and budgets
    • coordination of internal and external resources
    • ​evaluation and assessment (post-mortem) of projects

    Liaison Officer and Manager of Air Canada’s enRoute Magazine, Spafax - March 1999 - March 2000

    • successfully planned, organized and managed the strategic communication regarding the replacement of Air Canada’s President, from Lamar Durrett to Robert Milton
    • organized photo shoot, new corporate image and editorial message of Robert Milton
    • planning of advertising and editorial content of each monthly magazine edition
    • monthly meeting with Air Canada’s CEO to establish editorial strategy message in the magazine
    • coordination of the advertising spaces of the monthly magazine in collaboration with Spafax Toronto
    • revision of all content per Air Canada’s standards and values
    • management of the distribution of enRoute magazine on all Air Canada’s air crafts

    Copywriter and Bachelor of Communication Student, Self-employed - 1992 - 1999

    • recruited by a French professor to set up a French help center in the CEGEP
    • gave private lessons to college students who had difficulties with French grammar and spelling
    • wrote communication tools: leaflets, posters, brochures, signatures, new identities, mailings, websites, etc.
    • conducted research, planning, interviewing and journalistic writing
    • worked in research and writing for a University professor, who recruited me for the quality of my work and my exemplary academic record
    • managed qualitative evaluations in collaboration with TELUQ professors

    Education

    Bachelor of Arts (B.A.), Communication, 1998 - 2000

    University of Quebec in Montreal / UQAM

    Result obtained: A +

    Certificate, Social Sciences, 2000

    University of Quebec in Montreal / UQAM

    Result obtained: A +

    Certificate, Multidisciplinary/Interdisciplinary Studies, 1999

    University of Quebec in Montreal / UQAM

    Result obtained: A +

    Certificate, Media Analysis, 1998

    University of Quebec in Montreal / UQAM

    Result obtained: A +

    DEC Letters and Modern Languages, 1992 - 1994

    Cégep Lionel-Groulx

    Result obtained: 90% +

    DEP Nursing Assistant, Nursing Assistant, 1982 - 1984

    Mont-de-Lasalle High School

    Result obtained: 90% +

    Specialized Education

    • Social Media for Business 2013
    • Strategic Marketing Sales 2011
    • Short-Term Financing of an NPO 2007
    • Art of living with oneself and others 1998